Attributes underlying involvement with video material

Authors:
Nele Van den Ende;Dragan Sekulovski;Jettie Hoonhout;Lydia Meesters
Affiliations:
Philips Research, Eindhoven, Netherlands;Philips Research, Eindhoven, Netherlands;Philips Research, Eindhoven, Netherlands;Eindhoven University of Technology, Eindhoven, Netherlands
Venue:
Proceedings of the 1st international conference on Designing interactive user experiences for TV and video
Year:
2008

Citing 3
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Abstract

This paper looks at attributes helpful for a definition of involvement, because the authors believe that involvement is one of the key cognitive mediating factors between content and viewing experience. In the end, it should lead to an operational definition, and a valid and reliable measurement tool.