Measuring involvement with audio/video content

Authors:
Nele Van den Ende;Jettie Hoonhout;Lydia Meesters
Affiliations:
Eindhoven University of Technology, MB Eindhoven, the Netherlands;Philips Research Laboratories, AE Eindhoven, the Netherlands;Eindhoven University of Technology, MB Eindhoven, the Netherlands
Venue:
BCS '10 Proceedings of the 24th BCS Interaction Specialist Group Conference
Year:
2010

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Abstract

The authors believe that involvement is one of the key cognitive mediating factors between content and viewing experience. A questionnaire to measure involvement with audio/video content was developed. Results showed that 25 questions are probably sufficient to cover the aspects of the construct.. Creating a valid and reliable questionnaire is not an easy process, but the process established in this paper can hopefully contribute to the creation of well-defined constructs, and valid and reliable measurements for these constructs.