Decision Support Systems - Special issue on economics of electronic commerce
Exploring the factors associated with Web site success in the context of electronic commerce
Information and Management
Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics
Information Systems Research
Consumer Behavior in Web-Based Commerce: An Empirical Study
International Journal of Electronic Commerce
Using fuzzy TOPSIS method for evaluating the competitive advantages of shopping websites
Expert Systems with Applications: An International Journal
Rank B2C e-commerce websites in e-alliance based on AHP and fuzzy TOPSIS
Expert Systems with Applications: An International Journal
International Journal of Information Management: The Journal for Information Professionals
To use or not to use: understanding the factors affecting continuance intention of mobile banking
International Journal of Mobile Communications
Hi-index | 12.05 |
In this study, we argue that there will have some factors affecting online game service satisfaction and loyalty. The purpose of this study is to understand an online game service model. This model contains several dimensions including experiential value, transaction cost, and service quality, the three antecedents of online game service satisfaction and loyalty and test the associations among the constructs in it. After surveying some players in Taiwan, we found that three antecedents have significant and positive effects on online game service satisfaction and which, in turn, significantly affect online loyalty. Especially, service quality has the relatively higher total positive effects on both online game satisfaction and loyalty. Meanwhile, online game satisfaction completely mediates the effects of these three antecedents on online loyalty. The findings imply that how to manage online game service quality better, provide more acceptable transaction cost, and offer more experiential value are the key ways for effectively enhancing players' satisfaction with the online game service in order to retain their loyalty to the online game service system. Because to keep competitiveness of online game industry is hard to hard, we hope this model can provide online game corporate to select and adopt the key point what the online game corporate should choose and how to affect the key factors of online game service satisfaction and online loyalty in online game industry.