Do strangers trust in video-mediated communication?

Authors:
Qiping Zhang;Weina Qu;Kan Zhang
Affiliations:
Long Island University, Brookville, NY, USA;Chinese Academy of Sciences, Beijing, China;Chinese Academy of Sciences, Beijing, China
Venue:
Proceedings of the 2009 international workshop on Intercultural collaboration
Year:
2009

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Abstract

Trust in computer-mediated communication is increasingly attracting researchers' attention yet unexplored extensively in social/organizational psychology. The objective of this study is to empirically examine the effect of media and task on people's trust perception. A total of 42 pairs of Chinese undergraduate participated in the study by performing either negotiation or brainstorming task through either video channel or Instant Messenger. Particularly this paper reported our discourse analysis. It revealed that when no prior personal relationship existed (strangers) in a virtual environment, video does not always increase people's trust perception. It helps only when the task involves conflicts.