Measuring users' emotional reactions to websites

Authors:
Helen Petrie;Chandra Harrison
Affiliations:
University of York, York, United Kingdom;Flow Interactive, London, United Kingdom
Venue:
CHI '09 Extended Abstracts on Human Factors in Computing Systems
Year:
2009

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Abstract

Initial research to investigate users' emotional reactions to websites is presented. An Emotion Words Priming List (EWPL) was developed for UK English speakers and used to prompt users in an evaluation of 6 websites. Only half the words on the EWPL V1 were amongst the most frequently used emotion words in the retrospective verbal protocols. However a list of 16 emotion words emerged from this study that constitute version 2 of the EWPL, to be validated in a future study.