Multivariate data analysis with readings (2nd ed.)
Multivariate data analysis with readings (2nd ed.)
Extending the TAM for a World-Wide-Web context
Information and Management
Interactive Communications: New Technologies and Future Directions
Interactive Communications: New Technologies and Future Directions
An empirical study of the effects of interactivity on web user attitude
International Journal of Human-Computer Studies
Extended technology acceptance model of internet utilization behavior
Information and Management
Factors affecting engineers' acceptance of asynchronous e-learning systems in high-tech companies
Information and Management
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
Improving the quality of online presence through interactivity
Information and Management
Technology acceptance model for internet banking: an invariance analysis
Information and Management
International Journal of Human-Computer Studies
The influence of system characteristics on e-learning use
Computers & Education
Extending the TAM for a t-commerce
Information and Management
Journal of Management Information Systems
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Interactivity is the key characteristic in interactive whiteboard technology (IWT). This study aims to provide a better understanding of communication behavior in IWT. This research's objective is to investigate the effects of the interactivity level on a user's attitude and intention toward the use of IWT. As a result, we cite the technology acceptance model (TAM) to support this research. Specifically speaking, our test consisted of system characteristics (interactivity) and extrinsic motivation (TAM), in an integrated theoretical framework of IWT behavior. A survey of 340 elementary school students found strong support for the model. We used the confirmatory factor analysis (CFA) to examine the measurement model, and applied structure equation modeling to access the empirical strength of the relationships in the proposed framework. Overall, the conclusions were placed into two categories: methodological and theoretical. On the methodological front, we demonstrate the development of a reliable and valid measure that captures a critical construct to understand IWT behaviors. On the theoretical front, the results reveal that attitude and behavioral intention are directly/indirectly affected by interactivity, perceived ease of use, and perceived usefulness.