Geocaching in a persuasive perspective

  • Authors:
  • Lasse Burri Gram-Hansen

  • Affiliations:
  • Aalborg University Denmark

  • Venue:
  • Proceedings of the 4th International Conference on Persuasive Technology
  • Year:
  • 2009

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Abstract

Geocaching is the global game of GPS treasure hunting with more than half a million geocaches currently hidden all over the globe. In this paper it is argued that the computing technologies involved in the activity, such as websites, desktop applications, GPS units and mobile software, together constitute a persuasive environment along with the physical artefacts that are central to the activity of Geocaching. It is possible to implement a persuasive strategy corresponding to various intentions and reach a number of users through Geocaching, and the mobility of the GPS technology facilitates that the information is given at the right time and place.