Formalizing Trust Based on Usage Behaviours for Mobile Applications

  • Authors:
  • Zheng Yan;Rong Yan

  • Affiliations:
  • Nokia Research Center, Helsinki, Finland;Beijing International Studies University, Beijing, China

  • Venue:
  • ATC '09 Proceedings of the 6th International Conference on Autonomic and Trusted Computing
  • Year:
  • 2009

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Abstract

A mobile application is a software package that can be installed and executed on a mobile device. Which mobile application is more trustworthy for a user to purchase, download, install, consume or recommend becomes a crucial issue that impacts its final success. This paper proposes a computational trust model based on users' behaviors, which assists the evaluation and management of the mobile application's trust with user friendliness. We achieve our model through formalizing a trust behavior construct achieved from a user survey experiment though principle component analysis, reliability analysis, correlation analysis and confirmatory factor analysis. It is indicated that a user's trust behavior is a multidimensional construct composed of three main aspects: using behavior, reflection behavior, and correlation behavior. Particularly, we simulate a set of test data to visualize the validity of the formalization.