Effects of displaying trust information on mobile application usage

Authors:
Zheng Yan;Conghui Liu;Valtteri Niemi;Guoliang Yu
Affiliations:
Nokia Research Center, Helsinki, Finland;Institute of Psychology, Renmin University of China, China;Nokia Research Center, Lausanne, Switzerland;Institute of Psychology, Renmin University of China, China
Venue:
ATC'10 Proceedings of the 7th international conference on Autonomic and trusted computing
Year:
2010

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Abstract

As trust helps users overcome perceptions of uncertainty and engages in usage, visualizing trust information could leverage usage behavior and decision. This paper explores the effects of trust information's visualization on mobile application usage in Finland and China with three steps: (1) Studying users' opinion on mobile application's importance. (2) Evaluating a trust indicator's effect on mobile application usage. (3) Evaluating a trust/reputation indicator's effect on mobile application usage. Although the results achieved in above two countries showed differences, both indicated that displaying an application's reputation value and/or a user's individual trust value could assist in the usage of mobile applications with different importance. We also discuss the possible reasons that caused the different effects in two countries.