Industrial E-Commerce and Visualization of Products: 3D Rotation versus 2D Metamorphosis

Authors:
Francisco V. Cipolla Ficarra;Miguel Cipolla Ficarra;Daniel A. Giulianelli
Affiliations:
ALAIPO: Asociación Latina de Interacción Persona-Ordenador, and AINCI: Asociación Internacional de la Comunicación Interactiva HCI Lab., F&F Multimedia Communic@tions Corp., It ...;AINCI: Asociación Internacional de la Comunicación Interactiva HCI Lab., F&F Multimedia Communic@tions Corp., Italy 24121 Bg;AINCI: Asociación Internacional de la Comunicación Interactiva HCI Lab., F&F Multimedia Communic@tions Corp., Italy 24121 Bg
Venue:
Proceedings of the Symposium on Human Interface 2009 on Human Interface and the Management of Information. Information and Interaction. Part II: Held as part of HCI International 2009
Year:
2009

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Abstract

In this current work we make a study of communicability in industrial websites designed for the on-line sale of products, bearing in mind two kinds of 3D rotational animations, and 2D transformations. A table will be presented for the assessment of the communicability of the objects within e-commerce, in particular those which use mobile phones and the Internet. Also presented will be guidelines for qualitative design that may be employed without the need for a usability lab. The universe of study consists of 20 websites, randomly chosen from a total of 200. The contents of these websites is related to electronics, mechanics and renewable energy.