Exploiting bilingual information to improve web search

  • Authors:
  • Wei Gao;John Blitzer;Ming Zhou;Kam-Fai Wong

  • Affiliations:
  • The Chinese University of Hong Kong, Shatin, N.T., Hong Kong, China;University of California at Berkeley, CA;Microsoft Research Asia, Beijing, China;The Chinese University of Hong Kong, Shatin, N.T., Hong Kong, China

  • Venue:
  • ACL '09 Proceedings of the Joint Conference of the 47th Annual Meeting of the ACL and the 4th International Joint Conference on Natural Language Processing of the AFNLP: Volume 2 - Volume 2
  • Year:
  • 2009

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Abstract

Web search quality can vary widely across languages, even for the same information need. We propose to exploit this variation in quality by learning a ranking function on bilingual queries: queries that appear in query logs for two languages but represent equivalent search interests. For a given bilingual query, along with corresponding monolingual query log and monolingual ranking, we generate a ranking on pairs of documents, one from each language. Then we learn a linear ranking function which exploits bilingual features on pairs of documents, as well as standard monolingual features. Finally, we show how to reconstruct monolingual ranking from a learned bilingual ranking. Using publicly available Chinese and English query logs, we demonstrate for both languages that our ranking technique exploiting bilingual data leads to significant improvements over a state-of-the-art monolingual ranking algorithm.