Socially cued mental models

  • Authors:
  • Abhay Sukumaran;Clifford Nass

  • Affiliations:
  • Stanford University, Stanford, CA, USA;Stanford University, Stanford, CA, USA

  • Venue:
  • CHI '10 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2010

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Abstract

We investigate how initial mental models of a photo sharing website are shaped by observing the behavior of existing users. We manipulate experimentally whether content with critical or popular appeal is highlighted as the best content on the website. Despite interacting with uniform site content and interface design, user's mental models are significantly influenced by social cues embedded in content highlighting behavior, manifesting differential behavioral explanations, audience perceptions, and predictions of unseen features. Results are interpreted within a specific theory of socialized mental models.