The elements of computer credibility
Proceedings of the SIGCHI conference on Human Factors in Computing Systems
Trust in Cyberspace
CHI '01 Extended Abstracts on Human Factors in Computing Systems
Trust Transfer on the World Wide Web
Organization Science
Trust in Electronic Environments
HICSS '03 Proceedings of the 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 9 - Volume 9
The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace
The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace
The mechanics of trust: a framework for research and design
International Journal of Human-Computer Studies
A web trust-inducing model for e-commerce and empirical research
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
The Economics of Knowledge
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
Toward a Generic Model of Trust for Electronic Commerce
International Journal of Electronic Commerce
Proceedings of the Symposium on Human Interface 2009 on Human Interface and the Management of Information. Information and Interaction. Part II: Held as part of HCI International 2009
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Trust has become an essential prerequisite for customer relationship building. Implementing institutional mechanisms seems to be an obvious outcome in inducing trust, rather than the result of independently motivated decisions of the user's interpretation on the institutional design features to be trustworthy. Proponents of this idea argued by understanding the concept of a sign and its related properties, it is possible to improve the analysis and design of interface design elements within web environment to induce trust. Drawn from established theoretical work on institutional based trust and semiotic, the concept of Institutional Symbolism and its four underlying dimensions are proposed to facilitate thinking and perception as to how trust can be built through signs comprehension. Conceptualized in the context of web mediated information environment, the implications of these dimensions on web site design and future work is further discussed.