Research hypotheses for gender activities in mobile internet

Authors:
Hsiu-Yuan Wang;Tung-Jung Chan;Ching-Mu Chen;Yung-Fa Huang;Neng-Chung Wang;Yu-Sheng Chang
Affiliations:
Chung Hua, Hsinchu, Taiwan;Chung Chou Institute of Technology, Taiwan;Chung Chou Institute of Technology, Taiwan;Chaoyang University of Technology, Taiwan;National Unite University, Taiwan;ChungChou Institute of Technology, Taiwan
Venue:
Proceedings of the 6th International Wireless Communications and Mobile Computing Conference
Year:
2010

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Abstract

This study extends the Unified Theory of Acceptance and Use of Technology Model (UTAUT) by adding perceived playfulness, perceived value and palm-sized computer self-efficacy to the UTAUT in order to investigate the factors affecting individual's' m-Internet acceptance and to see if there exists gender differences in the acceptance of m-Internet. Data, gathered from 343 respondents in Taiwan, were tested against the research model using the structural equation modelling approach. The results indicate that that performance expectancy, effort expectancy, social influence, perceived value and palm-sized computer self-efficacy were significant determinants of behavioural intention to use m-Internet.