The effects of gender differences on operational performance and satisfaction with car navigation systems

Authors:
Pei-Chun Lin;Li-Wen Chien
Affiliations:
Department of Transportation and Communication Management Science, National Cheng Kung University, No. 1, University Road, Tainan 701, Taiwan;Institute of Telecommunication Management, National Cheng Kung University, No. 1, University Road, Tainan 701, Taiwan
Venue:
International Journal of Human-Computer Studies
Year:
2010

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Abstract

This study investigates whether gender differences have an impact on the definition of good interface design and whether manufacturers should develop interfaces that fit small-display portable car navigation systems (CNSs) based on gender. This work adopted an experimental design for collecting data from three tasks - locating points, planning routes, and searching polygons - each emphasizing a different aspect of way-finding. Study results show that gender, the CNS interface the participant used, and a combination of the two predict a person's operational performance and satisfaction with a CNS. This study's results provide a better understanding of whether manufacturers should develop interfaces that fit a CNS's small display based on gender.