Tangible business model sketches to support participatory innovation

Authors:
Robb Mitchell;Jacob Buur
Affiliations:
University of Southern Denmark, Sønderborg, Denmark;University of Southern Denmark, Sønderborg, Denmark
Venue:
DESIRE '10 Proceedings of the 1st DESIRE Network Conference on Creativity and Innovation in Design
Year:
2010

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Abstract

This paper introduces the notion of "tangible business model sketches" -- interactive sculpture-like mechanisms -- to stimulate discussions concerning how businesses create and capture value. We outline the need for opening up discussions around innovation that these models address and their proposed utility for designers. We present three examples that model aspects of lighting design, audiology and internet businesses. Responses from industrial partners suggest that unforeseen interactions and unpredictable feedback are important qualities for tangible business models to achieve the aim of expanding business discussions among non-specialists like designers.