Enhancing credibility judgment of web search results

  • Authors:

  • Yusuke Yamamoto;Katsumi Tanaka

  • Affiliations:

  • JSPS Research Fellow and Kyoto University, Kyoto, Japan;Kyoto University, Kyoto, Japan

  • Venue:
  • Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
  • Year:
  • 2011

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Abstract

In this paper, we propose a system for helping users to judge the credibility of Web search results and to search for credible Web pages. Conventional Web search engines present only titles, snippets, and URLs for users, which give few clues to judge the credibility of Web search results. Moreover, ranking algorithms of the conventional Web search engines are often based on relevance and popularity of Web pages. Towards credibility-oriented Web search, our proposed system provides users with the following three functions: (1) calculation and visualization of several scores of Web search results on the main credibility aspects, (2) prediction of user's credibility judgment model through user's credibility feedback for Web search results, and (3) re-ranking of Web search results based on user's predicted credibility model. Experimental results suggest that our system enables users - in particular, users with knowledge about search topics - to find credible Web pages from a list of Web search results more efficiently than conventional Web search interfaces.