The elements of computer credibility
Proceedings of the SIGCHI conference on Human Factors in Computing Systems
What makes Web sites credible?: a report on a large quantitative study
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Information Systems Research
Credibility: A multidisciplinary framework
Annual Review of Information Science and Technology
Why pay?: exploring how financial incentives are used for question & answer
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Giving is caring: understanding donation behavior through email
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
A comparison of social, learning, and financial strategies on crowd engagement and output quality
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Sharing Knowledge and Expertise: The CSCW View of Knowledge Management
Computer Supported Cooperative Work
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This study explores whether certain contribution incentives for online user-generated content can undermine or enhance contributor's credibility. In an online experiment, we found that contributors who are rewarded with donations made in their names are perceived to be more credible than contributors who are financially compensated through revenue-sharing or contribute voluntarily. In addition, disclosing the chosen charity for donation can also impact credibility. Content viewer's self-identification with charity and the congruency between charity and content topic are both factors that may enhance credibility. Our findings lead to practical implications on when and how to use contribution incentives to enhance credibility.