The role of cognitive map on influencing decision makers' semantic and syntactic comprehension, and inferential problem solving performance

Authors:
Soon Jae Kwon;Kun Chang Lee;Emy Elyanee Mustapha
Affiliations:
Department of Business Administration, Daegu University, Kyong San, Republic of Korea;SKK Business School and Department of Interaction Science, Sungkyunkwan University, Seoul, Republic Korea;Department of Business Administration, Daegu University, Kyong San, Republic of Korea
Venue:
ACIIDS'11 Proceedings of the Third international conference on Intelligent information and database systems - Volume Part II
Year:
2011

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Abstract

In the field of decision making, cognitive map (CM) has been successfully applied to resolving a wide variety of complicated decision making problems. However, in literature, it is very rare to find those studies investigating the influence of CM on decision maker's semantic and syntactic comprehension, and inferential problem-solving performance. To pursue this research issue, we suggest the empirical findings from the rigorous experiment where participants were invited from those having experience with six sigma projects for years. To systematically test the effect of CM, participant were grouped into two expertise types (experts vs novice) and two types of CM method knowledge (high CM knowledge vs low CM knowledge). Experimental results showed that CM can be used in significantly enhancing decision makers' semantic and syntactic comprehension, as well as inferential problem-solving.