Managing IS adoption in ambivalent groups

Authors:
DongBack Seo;Albert Boonstra;Marjolein Offenbeek
Affiliations:
University of Groningen, the Netherlands;University of Groningen, the Netherlands;University of Groningen, the Netherlands
Venue:
Communications of the ACM
Year:
2011

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Abstract

Insightful implementers refocus user ambivalence and resistance toward trust and acceptance of new systems.