"Your team cohesion is low": a systematic study of the effects of social network feedback on mediated activity

Authors:
Luciano Gamberini;Francesco Martino;Anna Spagnolli;Roberto Baù;Michela Ferron
Affiliations:
Human Technology Lab, Department of General Psychology, University of Padova, Padova, Italy;Human Technology Lab, Department of General Psychology, University of Padova, Padova, Italy;Human Technology Lab, Department of General Psychology, University of Padova, Padova, Italy;Human Technology Lab, Department of General Psychology, University of Padova, Padova, Italy;Human Technology Lab, Department of General Psychology, University of Padova, Padova, Italy
Venue:
OCSC'11 Proceedings of the 4th international conference on Online communities and social computing
Year:
2011

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Abstract

Collaborative mediated environments compete to provide visitors with social feedback, whose actual effects on visitors' behavior is poorly known. This study considers feedback based on Social Network Analysis (SNA) and assesses whether this feedback is able to affect user activity in an online collaborative game. The results show that SNA feedback is able to modify group activity beyond a mere novelty effect, especially on the dimensions of the behavior covered by the feedback itself. The results also point to the possible role of task type in accounting for the feedback effect on behavior.