Conceptual model for web games with application in local promotion

Authors:
Carlos J. Costa;Pedro Manuel Jorge Costa
Affiliations:
University Institute of Lisbon, Lisbon, Portugal;UNIDCOM - IADE, Lisbon, Portugal
Venue:
Proceedings of the 29th ACM international conference on Design of communication
Year:
2011

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Abstract

In this paper, we propose guidelines to a conceptual model for Web game design in the context of local promotion. First, supported in the literature review, we discuss the importance of the artistic point of view in game design. Then, an empirical study was performed to identify the main dimensions of a game. The importance of games dimension on the global evaluation of the game was also analyzed.