The pleasure principle: immersion, engagement, flow
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Immersion in video has a strong impact on the viewers' emotions, their sense of presence and engagement, and thus on the entertainment quality of the experience. 360° videos have the potential to generate highly immersive video environments, by allowing the user the experience of being surrounded by the video. Hypervideo stretches boundaries even further, allowing to interact with the video, to explore it, and to navigate in a space of related information. In this paper, we identify potential benefits and challenges and describe approaches and directions to the design and development of immersive, interactive videos based on 360° hypervideo.