International Journal of Man-Machine Studies
Rough Sets: Theoretical Aspects of Reasoning about Data
Rough Sets: Theoretical Aspects of Reasoning about Data
Rough Set Based Data Exploration Using ROSE System
ISMIS '99 Proceedings of the 11th International Symposium on Foundations of Intelligent Systems
ROSE - Software Implementation of the Rough Set Theory
RSCTC '98 Proceedings of the First International Conference on Rough Sets and Current Trends in Computing
Applying rough sets to market timing decisions
Decision Support Systems - Special issue: Data mining for financial decision making
BT Technology Journal
Investigation on the model of consumers' perceived risk-integrated viewpoint
Expert Systems with Applications: An International Journal
Rough sets to help medical diagnosis - Evidence from a Taiwan's clinic
Expert Systems with Applications: An International Journal
Predicting and explaining the adoption of online trading: An empirical study in Taiwan
Decision Support Systems
The ties that bind: Social network principles in online communities
Decision Support Systems
Techno-Ready Marketing: How and Why Your Customers Adopt Technology
Techno-Ready Marketing: How and Why Your Customers Adopt Technology
Assessing mobile phone communication utility preferences in a social support network
Telematics and Informatics
Where's the Money? The Social Behavior of Investors in Facebook's Small World
ASONAM '12 Proceedings of the 2012 International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2012)
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This paper investigates the information search behavior of individual investors, particularly the roles played by online and offline social networks, and from the perspective of social capital and technology readiness. The paper uses rough sets analysis as the analytical tool. This study shows that despite the popularity of social network websites, the social capital of online community is still low when compared to the offline community. Hence, online communities play a less limited role in investment informational social support. Furthermore, investors with low social capital are often characterized by more intense reliance within narrow subgroups for investment information. Investors, especially those with high-investment risk profile, are truly hybrid information consumers. Investors who are innovative in technology and transact online are likely to be the users of online sources. Young investors are more likely to seek advice from online friends. The interaction effect among investment information sources is explicitly displayed via the rough sets decision rules.