Stakeholder value propositions on open community testbed of interactive public displays

  • Authors:
  • Ville Valkama;Timo Ojala

  • Affiliations:
  • University of Oulu, Finland;University of Oulu, Finland

  • Venue:
  • Proceedings of the International Conference on Management of Emergent Digital EcoSystems
  • Year:
  • 2011

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Abstract

We present a multi-stakeholder study of the value propositions that various actors associate with an open community testbed of interactive public displays. Our short-term objective is to enhance the current business model that generates revenue for covering the operational expenses of the tested. Our long-term objective is to establish an economically sustainable lifecycle model for the testbed that is based on successful value co-creation by multiple stakeholders. The five-pronged study includes a questionnaire study of local citizens using the displays, an online survey to the members of a local business coalition, and interviews of municipality representatives, commercial customers and content providers. Our study shows that different actors associate a wide range of economic, functional, emotional and symbolic values with the testbed. Our findings also emphasize the importance of communication in creating and nurturing these perceived value propositions.