Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Applied e-commerce metrics for small- to medium-sized enterprises
International Journal of Business Information Systems
International Journal of Business Information Systems
A resource-based view of electronic commerce
Information and Management
Diffusion of information and communication technologies: a takeoff analysis
International Journal of Business Information Systems
Aligning business and technology strategy within the airline industry
International Journal of Business Information Systems
International Journal of Business Information Systems
E-commerce success criteria: determining which criteria count most
Electronic Commerce Research
An assessment of customers' e-service quality perception, satisfaction and intention
International Journal of Information Management: The Journal for Information Professionals
International Journal of Business Information Systems
International Journal of Business Information Systems
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Given limited extant research on knowledge marketing, this study proposes a unified model to explain the knowledge marketing process. The present study then identifies three primary sources of distinctive capabilities that must be addressed, while empirical examination is offered to validate the hypotheses for their impact on organisational performance with regard to knowledge marketing. Empirical results support the proposed hypotheses, showing the importance of organisational resource-based capabilities in generating and underpinning knowledge marketing activities that affect e-retail performance. Results of validation analysis are further used to impede development of a value chain of the knowledge marketing model. Therefore, the model presented in this study helps businesses to clarify and understand the value of knowledge marketing in terms of its practical benefits. Implications of the research findings and the potential for future research are also discussed.