Socially immature organizations: a typology of social networking systems [SNS] with organizations as users [OAU]

Authors:
Matthew T. Mullarkey
Affiliations:
University of South Florida, Tampa, FL, USA
Venue:
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion
Year:
2012

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Abstract

This research conducts a survey of Social Networking Systems (SNS) literature and develops a Typology that challenges and identifies gaps in the basic questions thus far explored in SNS literature. The gap analysis exposes the previously unexplored opportunity for SNS with Organizations as Users (OAU) and deduces a framework for anticipating the emergence of full blown SNS with OAU that will rival the "Facebooks" of the world that thus far focus only on Individuals as Users.