Let EcoDrive be your guide: development of a mobile tool to reduce carbon footprint and promote green transport

Authors:
Farzana Rahman;Casey O'Brien;Kristine Manning;Jason Cowdy;Sheikh Iqbal Ahamed
Affiliations:
Marquette University, Milwaukee, WI;Marquette University, Milwaukee, WI;Marquette University, Milwaukee, WI;Marquette University, Milwaukee, WI;Marquette University, Milwaukee, WI
Venue:
Proceedings of the 27th Annual ACM Symposium on Applied Computing
Year:
2012

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Abstract

Personal transportation is considered as the greatest contributor of CO2 emissions in the entire world. Since transportation is a mobile activity, mobile devices are well suited to sense and provide feedback about these activities. In this paper, we explore the use of personal mobile phones to give users feedback about their carbon footprint due to different transportation choices and activates. We propose a mobile GPS application, EcoDrive, for iPhone that suggests the fuel efficient route to the user. It can inform user about alternative public transportation to the same destination. EcoDrive supports awareness of personal transportation activities, reminds users of additional reasons for being green (e.g., financial savings), and emphasize them to adopt eco-friendly behavior. The key contribution of this paper is the presentation of the design, implementation, and validation of the prototype of EcoDrive.