Consumer electronics acceptance based on innovation attributes and switching costs: The case of e-book readers

Authors:
Lan-Ying Huang;Ying-Jiun Hsieh
Affiliations:
Department of Business Administration, National Changhua University of Education, Changhua 500, Taiwan, ROC;Institute of Technology Management, National Chung Hsing University, Taichung 402, Taiwan, ROC
Venue:
Electronic Commerce Research and Applications
Year:
2012

Citing 15
Cited 1

Electronic markets and electronic hierarchies

Communications of the ACM
Information rules: a strategic guide to the network economy

Information rules: a strategic guide to the network economy
A broader approach to personalization

Communications of the ACM
Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry

Information Systems Research
A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Postadoption Phenomena

Management Science
The pendulum swings back: individual acceptance of re-centralized application platforms

ACM SIGMIS Database
Value-based Adoption of Mobile Internet: An empirical investigation

Decision Support Systems
Reconceptualizing System Usage: An Approach and Empirical Test

Information Systems Research
The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator

Computers in Human Behavior
Interdependent technology attributes and the diffusion of consumer electronics

Telematics and Informatics
Consumer perception of interface quality, security, and loyalty in electronic commerce

Information and Management
Integrating TTF and UTAUT to explain mobile banking user adoption

Computers in Human Behavior
User acceptance of information technology: toward a unified view

MIS Quarterly
Model of adoption and technology in households: a baseline model test and extension incorporating household life cycle

MIS Quarterly
What drives global ICT adoption? Analysis and research directions

Electronic Commerce Research and Applications

Superstars and outsiders in online markets: An empirical analysis of electronic books

Electronic Commerce Research and Applications

Quantified Score

Hi-index	0.00

Visualization

Abstract

The predictors of innovative consumer electronics product acceptance range from technology to economic factors. Prior studies assume direct effects from these predictors on acceptance behavior. We study e-book readers as an illustrative technology. We contend that consumers' perceived innovative attributes (relative advantage, compatibility, and complexity) directly affect their acceptance behavior, and also influence their behavior via their perception of the costs (procedural, financial, and relational switching costs). Our findings reveal that complexity is a key antecedent to switching costs. The empirical results also suggest the full or partial mediating role of procedural and relational switching costs between the innovative attributes and the use of e-book readers. Financial switching costs, however, are not influential for the use of e-book readers.