Can tailoring increase elaboration of health messages delivered via an adaptive educational site on adolescent sexual health and decision making?

Authors:
Juliann Cortese;Mia Liza A. Lustria
Affiliations:
School of Communication, College of Communication and Information, Florida State University, Room C3100 UCC, 296 Champions Way, P.O. Box 3062664, Tallahassee, FL32306-2664;School of Library and Information Studies, College of Communication and Information, Florida State University, Room C3100 UCC, 296 Champions Way, P.O. Box 3062664, Tallahassee, FL32306-2664
Venue:
Journal of the American Society for Information Science and Technology
Year:
2012

Citing 8
Cited 0

From adaptive hypermedia to the adaptive web

Communications of the ACM - The Adaptive Web
Developing and validating an instrument for measuring user-perceived web quality

Information and Management
Internet Learning and the Building of Knowledge

Internet Learning and the Building of Knowledge
Promoting self-regulated learning in web-based learning environments

Computers in Human Behavior
Can interactivity make a difference? Effects of interactivity on the comprehension of and attitudes toward online health content: Research Articles

Journal of the American Society for Information Science and Technology
Adaptive technology for e-learning: principles and case studies of an emerging field

Journal of the American Society for Information Science and Technology
Personalization in an interactive learning environment through a virtual character

Computers & Education
Case-Based Reasoning Approach to Adaptive Web-Based Educational Systems

ICALT '08 Proceedings of the 2008 Eighth IEEE International Conference on Advanced Learning Technologies

Quantified Score

Hi-index	0.00

Visualization

Abstract

Tailoring, the development of health messages based on assessment of key psychosocial variables that influence a prescribed behavior, has been gaining ground as an effective health education approach. The efficacy of this approach is based on the assumption that increasing personal relevance motivates greater elaboration, which is an important precondition for persuasion. Little research has been conducted to tease out the direct effects of tailoring on message processing. This study examines the effects of a tailored health education site on participants' evaluations of and elaboration on health messages. A total of 151 teens were randomly assigned to explore a tailored Web site or a nontailored Web site on adolescent sexual health and decision making. Results of the experiment indicated a statistically significant main effect for condition (tailoring) after controlling for situational motivation and need for cognition, F(1, 148) = 4.467, MSS = 2.177, p 2 = .030. Further evaluations and implications for future research are discussed. © 2012 Wiley Periodicals, Inc.