Motivational technologies: a theoretical framework for designing preventive health applications

Authors:
S. Shyam Sundar;Saraswathi Bellur;Haiyan Jia
Affiliations:
Media Effects Research Laboratory, The Pennsylvania State University, USA,Department of Interaction Science, Sungkyunkwan University, Seoul, Korea;Media Effects Research Laboratory, The Pennsylvania State University;Media Effects Research Laboratory, The Pennsylvania State University
Venue:
PERSUASIVE'12 Proceedings of the 7th international conference on Persuasive Technology: design for health and safety
Year:
2012

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Persuasive technologie301398

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Abstract

Every day, millions of people seek health information online, but we still do not know how to create websites or mobile applications that could motivate them to change their health-related behaviors in a proactive manner. There is a big difference between learning about one's health status and doing something about it. In order to bridge this gap, we provide a theoretical framework for designing Motivational Technologies. We discuss how three affordances of modern media interfaces--navigability, interactivity, and customization--could be used to enhance individuals' intrinsic motivation for preventive health, based on self-determination theory. Empirical evidence and design guidelines discussed here could lead to significant advances in health information systems aimed at promoting preventive health behaviors.