Recommendation agents that boost performance: investigating their success factors

Authors:
Muhammad Aljukhadar;Sylvain Senecal
Affiliations:
HEC Montreal, Montreal, Canada;HEC Montreal, Montreal, Canada
Venue:
Proceedings of the 12th International Conference on Electronic Commerce: Roadmap for the Future of Electronic Business
Year:
2010

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Abstract

Based on extensive discussion groups, this research qualitatively investigates the success factors of product recommendation agents' sites as defined by users. Four higher-order factors emerged from the analysis: users appear to require a recommendation agent service that is friendly, smart, trusted and informational. Determinants of these factors are summarized. The success factors and their determinants were largely invariant to age group (older versus youth users). The results hold several implications particularly to online marketers and researchers.