How to make agile UX work more efficient: management and sales perspectives

  • Authors:

  • Kati Kuusinen;Kaisa Väänänen-Vainio-Mattila

  • Affiliations:

  • Tampere University of Technology, Tampere, Finland;Tampere University of Technology, Tampere, Finland

  • Venue:
  • Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design
  • Year:
  • 2012

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Abstract

Many companies have been conducting their software development activities using Agile methods for years; however, in many cases the management and sales processes of these companies are still run in a more traditional way. This can cause clashes between development and management; and especially in terms of user experience specialists, who are often operating in between these organizations. This paper describes the present state of user experience work in development and sales processes in a large, globally-operating IT service company. The data were gathered via an online survey (with 67 respondents) and 17 theme interviews. The study indicates that although the user experience approach is well established inside the organization, the impact of this approach is limited by mismatching sales and management practices and processes, which are, in many cases, working in more traditional ways. In specific, the business model in sales was seen to hinder user experience work.