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Salesforce.com is a leader in the enterprise Customer Relationship Management (CRM) marketplace. In 2006, salesforce.com's Research and Development (R&D) organization transitioned over 30 product teams from a waterfall development process to an agile one. The R&D department is responsible for producing all products offered to salesforce.com customers. After the transition, it was clear that User Experience (UX) team members were dissatisfied. When asked 6 months into the rollout if agile was making their work life better, only 24% agreed. This paper discusses how the team and management responded to this data and as a result reached an 85% satisfaction rate a year later.