Intraorganizational Versus Interorganizational Uses and Benefits of Electronic Mail

Authors:
Denise J. McManus;Chetan Sankar;Houston H. Carr;F. Nelson Ford
Affiliations:
Wake Forest University, USA;Auburn University, USA;Auburn University, USA;Auburn University, USA
Venue:
Information Resources Management Journal
Year:
2002

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Abstract

The success of an organization depends on rapid, reliable, and direct communications within the organization and with the outside world. To determine if electronic mail e-mail provides a competitive benefit, a sample of 99 management-level participants in 41 companies responded to a survey that assessed their intraorganizational internal and interorganizational external uses of e-mail. Through the use of factor analysis and regression methodologies, the researchers investigated whether a significant relationship exists between the internal and external uses and benefits of e-mail. The intraorganizational uses of e-mail indicated a significant and positive relationship with the organizational benefits of e-mail, thus, supporting the electronic exchange of information within organizations.However, the results indicated that interorganizational uses of e-mail did not promote corporate communication outside the company. Thus, managers need to know which communication technology is appropriate for intraorganizational and interorganizational uses.