Communications of the ACM
The Value of Internet Commerce to the Customer
Management Science
International Journal of Human-Computer Studies
Journal of Management Information Systems
Special Section: Human-Computer Interaction Research in Management Information Systems
Journal of Management Information Systems
A classification of product comparison agents
Communications of the ACM
Evaluating product search and recommender systems for E-commerce environments
Electronic Commerce Research
Impact of Flow and Brand Equity in 3D Virtual Worlds
Journal of Database Management
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To facilitate product selection and purchase decisions on e-commerce Web sites, the presentation of product information is very important. In this research, the authors study how disposition styles influence users' search patterns in product comparison services of e-commerce Web sites. The results show that people use relatively more feature paths and less product paths in vertical disposition style than horizontal disposition style. The findings also indicate that there are relatively more feature paths and less product paths in the first half than second half of the information search paths. This is consistent with Gensch's two-stage choice model which suggests that people use attribute processing to derive a consideration set before they apply alternative processing to arrive at a final choice in product comparison services.