Consumer value of camera-based mobile interaction with the real world

Authors:
Markus Salo;Thomas Olsson;Markus Makkonen;Antti HautamäKi;Lauri Frank
Affiliations:
Department of Computer Science and Information Systems, University of Jyväskylä, Finland;Tampere University of Technology, Unit of Human-Centered Technology, Finland;Department of Computer Science and Information Systems, University of Jyväskylä, Finland;Agora Center, University of Jyväskylä, Finland;Department of Computer Science and Information Systems, University of Jyväskylä, Finland
Venue:
Pervasive and Mobile Computing
Year:
2013

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Abstract

Camera-based mobile interaction with the real world allows consumers to connect digital information with the real-world environment, and furthermore, to interact with real-world objects and places. To explore and understand the types of consumer value in the context of such consumer-level applications, we applied the critical incident technique to reflect actual use experiences from 107 application users with a recognized consumer value framework by Holbrook. The findings of the study suggest that at the current state value is heavily based on utilitarian efficiency and excellence. Although the applications enable a diverse value, they have yet to fulfill their potential in providing hedonic and other-oriented value.