Disassembling gamification: the effects of points and meaning on user motivation and performance

Authors:
Elisa D. Mekler;Florian Brühlmann;Klaus Opwis;Alexandre N. Tuch
Affiliations:
University of Basel, Basel, Basel-Stadt, Switzerland;University of Basel, Basel, Basel-Stadt, Switzerland;University of Basel, Basel, BS, Switzerland;University of Copenhagen, Copenhagen, Denmark
Venue:
CHI '13 Extended Abstracts on Human Factors in Computing Systems
Year:
2013

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Abstract

Interest in gamification is growing steadily. But as the underlying mechanisms of gamification are not well understood yet, a closer examination of a gamified activity's meaning and individual game design elements may provide more insights. We examine the effects of points -- a basic element of gamification, -- and meaningful framing -- acknowledging participants' contribution to a scientific cause, -- on intrinsic motivation and performance in an online image annotation task. Based on these findings, we discuss implications and opportunities for future research on gamification.