Mobile experiences for tourism: brick city tours

Authors:
Brian O'Keefe;Brianna Slutsky;Nick Iuliucci;Alex Nalbandian;Anushri Thanedar;Stephen Mokey;Oliver Mival
Affiliations:
Rochester Institute of Technology, Rochester , New York, USA;Rochester Institute of Technology, Rochester, USA;Rochester Institute of Technology, Rochester, USA;Rochester Institute of Technology, Rochester, USA;Rochester Institute of Technology, Rochester, USA;Rochester Institute of Technology, Rochester, USA;Edinburgh Napier University, Edinburgh, United Kingdom
Venue:
CHI '13 Extended Abstracts on Human Factors in Computing Systems
Year:
2013

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Abstract

We present a mobile user experience design prototype called Brick City Tours (BCT), which is aimed at prospective university students who are visiting the Rochester Institute of Technology (RIT) campus. Our ongoing research and development is looking at improving key visitor problem areas while on an RIT tour. Our goal is to leverage user-centered design methods to develop a mobile service to strengthen the connection and facilitate visitors to make an informed decision when choosing which school to attend. This paper discusses the project's design rationale, process, and outcomes, while introducing the evaluation iterations for a mobile service aimed at prospective students so they can experience the innovations of RIT students and faculty.