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This paper describes Yarely, a software player designed to support the next generation of pervasive display networks. We identify five design goals for future digital signage players: the ability to provide basic signage functionality (media scheduling and playback) and support for openness, extensibility, resilience and appropriation. The paper describes the design and implementation of Yarely in light of these design goals. We present an evaluation of the system in the form of deployment and usage data alongside a reflection on the degree to which Yarely successfully addresses the needs of future pervasive display systems.