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The significant role of interpersonal interaction during service production has been pointed out by various scholars. This paper starts with an overview of existing design approaches (scripting, contextual, and meta-design approach) dealing with interpersonal dimension of services, and then examines the applicability of these approaches to the design of collaborative services, the focal area of this study. Compared to standard services, collaborative services are characterized by the high degree of user participation in the production of services, and the blurred boundary between a service provider and recipient. Thus, this paper argues that there is a need for a new approach to design for interactive quality of collaborative services. Different from existing approaches, this paper pays attention on sociability as an essential quality for collaborative services, and proposes a Relational Aesthetic approach, based on Relational Aesthetics as a theoretical foundation. The critical role of sociability in the production of collaborative service is discussed with a case study of a service design project 'Scarsellini - vicini più vicini', which aimed to foster collaborative ways of living among neighbors in an apartment building.