Become a member of the last gentlemen: designing for prosocial driving

  • Authors:
  • Martin Knobel;Marc Hassenzahl;Simon Männlein;Melanie Lamara;Josef Schumann;Kai Eckoldt;Matthias Laschke;Andreas Butz

  • Affiliations:
  • BMW Group Research and Technology, Munich, Germany;Folkwang University of Arts, Essen, Germany;University of Munich (LMU), Munich, Germany;BMW Group Research and Technology, Munich, Germany;BMW Group Research and Technology, Munich, Germany;Folkwang University of Arts, Essen, Germany;Folkwang University of Arts, Essen, Germany;University of Munich (LMU), Munich, Germany

  • Venue:
  • Proceedings of the 6th International Conference on Designing Pleasurable Products and Interfaces
  • Year:
  • 2013

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Abstract

We present Last Gentlemen a simple interactive in-car system designed to foster considerate driving. Based on interviews about considerate driving and general psychological research on prosocial behavior, we designed a concept revolving around the activation of according norms (i.e., to take responsibility for the "weaker") and their internalization through subtle positive feedback. An in-situ exploration of an experiential prototype showed that participants actually enjoyed considerate driving and felt positively, but unobtrusively supported by Last Gentlemen in identifying potential situations and implementing appropriate behavior.