Clique Trip: feeling related in different cars

  • Authors:
  • Martin Knobel;Marc Hassenzahl;Melanie Lamara;Tobias Sattler;Josef Schumann;Kai Eckoldt;Andreas Butz

  • Affiliations:
  • BMW Group Research and Development, Munich, Germany;Folkwang University of Arts, Essen, Germany;BMW Group Research and Development, Munich, Germany;University of Munich, Munich, Germany;BMW Group Research and Development, Munich, Germany;Folkwang University of Arts, Essen, Germany;University of Munich, Munich, Germany

  • Venue:
  • Proceedings of the Designing Interactive Systems Conference
  • Year:
  • 2012

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Abstract

Contemporary car design must not only focus on technology supporting the driver and the driving task: it needs to create positive experiences for drivers and passengers alike. This case study, the Clique Trip, is an example of designing a positive social (i.e. relatedness) experience in the automotive context, addressing the analysis, the design, and the evaluation of the experience. The Clique Trip experience creates a feeling of closeness and relatedness among friends when being in a "motorcade". It is derived from experience reports, implemented in the car and evaluated on the road. Qualitative and quantitative results revealed its capability to create the targeted social experience.