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Products are more and more required to communicate messages to users, as ICT is invading the realm of everyday objects. This paper explores the possibility to communicate bits of information to the user through dynamic changes in the product sensory features, as an alternative to digital interfaces. The aim is both to propose a descriptive framework for the analysis of this emerging category of dynamic products, and to investigate the role each sensory modality may assume in the transmission of different kinds of messages. The study was performed through a case study methodology, by collecting products, prototypes and concepts which show dynamic sensory features. Through the analysis of the selected samples, hypotheses about the role of different senses and stimuli in conveying different kinds of information have been extracted. These are going to be used as starting points for further research in this field.