From infomediaries to infomediation at public access venues: lessons from a 3-country study

Authors:
Ricardo Ramírez;Balaji Parthasarathy;Andrew Gordon
Affiliations:
University of Guelph, Guelph, ON, Canada;International Institute of Information Technology, Bangalore, India;University of Washington, Seattle, WA
Venue:
Proceedings of the Sixth International Conference on Information and Communication Technologies and Development: Full Papers - Volume 1
Year:
2013

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Abstract

This study investigated the role of infomediaries to understand the process of infomediation in shaping outcomes for users at public access venues (PAVs) in Bangladesh, Chile and Lithuania. We examined the extent to which technical skills and empathy are relevant to and appreciated by different types of users, and whether differences in infomediaries are evident across different types of PAVs. We asked whether particular infomediary behaviours were associated with outcome differences as reported by PAV users. We learned that infomediaries provide the human face for the information age by taking on the functions of facilitation, coaching, referral and teaching, and by assuming the role of a trusted gatekeeper. The process of infomediation turned out to be of prominence, within which the infomediary is a key component. In the absence of infomediaries, those left behind (or excluded due to their age, socio-economic status, level of education/literacy, gender, disability or caste) will face additional, perhaps insurmountable, barriers.