Online Promotion of the E-Commerce Websites in Retail Market in China: An Empirical Study

Authors:
Xiaoning Zhu;Qun Zhang;Lingping Zhang;Jiaqin Yang
Affiliations:
School of Economic and Management, University of Sciences & Technology Beijing, Beijing, China;School of Economic and Management, University of Sciences & Technology Beijing, Beijing, China;School of Economic and Management, University of Sciences & Technology Beijing, Beijing, China;Department of Management, Georgia College & State University, Milledgeville, GA, USA
Venue:
Journal of Electronic Commerce in Organizations
Year:
2013

Citing 11
Cited 0

Understanding IS evaluation as a complex social process: a case study of a UK local authority

European Journal of Information Systems - Special issue on information systems evaluation—past, present and future
Designing Web Usability: The Practice of Simplicity

Designing Web Usability: The Practice of Simplicity
Homepage Usability: 50 Websites Deconstructed

Homepage Usability: 50 Websites Deconstructed
Developing and validating an instrument for measuring user-perceived web quality

Information and Management
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

Information Systems Research
Multiple-attribute decision making methods for plant layout design problem

Robotics and Computer-Integrated Manufacturing
Using a multi-criteria decision making approach to evaluate mobile phone alternatives

Computer Standards & Interfaces
Rank B2C e-commerce websites in e-alliance based on AHP and fuzzy TOPSIS

Expert Systems with Applications: An International Journal
Repurchase intention in B2C e-commerce-A relationship quality perspective

Information and Management
Expectations versus reality: a snapshot of consumer experiences with Internet retailing

International Journal of Information Management: The Journal for Information Professionals
Predicting e-commerce company success by mining the text of its publicly-accessible website

Expert Systems with Applications: An International Journal

Quantified Score

Hi-index	0.00

Visualization

Abstract

For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper investigates the current issues and challenges for the top 10 B2C e-commerce websites in terms of promoting and marketing their products and services in China. AHP and Fuzzy TOPSIS are employed to evaluate the quality of these websites from the website design, transmission speed, popularity of the website, information quantity and the service quality. The managerial implications and suggestions for future research are also discussed.