Perception of gamification: between graphical design and persuasive design

Authors:
Cathie Marache-Francisco;Eric Brangier
Affiliations:
SAP France, Levallois-Perret, France,PErSEUs, UFR SHA, Lorraine University, Metz, France;PErSEUs, UFR SHA, Lorraine University, Metz, France
Venue:
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: health, learning, playing, cultural, and cross-cultural user experience - Volume Part II
Year:
2013

Citing 3
Cited 0

Heuristics for designing enjoyable user interfaces: lessons from computer games

Human factors in computer systems
Gamification. using game-design elements in non-gaming contexts

CHI '11 Extended Abstracts on Human Factors in Computing Systems
Gamifying intelligent environments

Ubi-MUI '11 Proceedings of the 2011 international ACM workshop on Ubiquitous meta user interfaces

Quantified Score

Hi-index	0.00

Visualization

Abstract

We aim at determining Gamification contribution to non-ludic systems. We analyze HCI design evolution and the theories using game design in that scope to finally introduce Gamification. We state that it is perceived through graphics and persuasion concepts without considering usefulness. To demonstrate that, we ask 10 HCI designers to identify and categorize the elements which induce a ludic spirit on Gamification systems. The results show that Graphics and Persuasion aspects are associated with Perceived Gamification, while Usefulness is not. The content and functions associated with the categories are specified. We state that Gamification can become a decisive factor for the design of a successful human-technology relationship beyond classic theories of technology adoption and use. We then question its contribution.