Never mind the ethno' stuff, what does all this mean and what do we do now: ethnography in the commercial world

  • Authors:
  • Steve Blythin;Mark Rouncefield;John A. Hughes

  • Affiliations:
  • NatWest Bank Plc. Network Strategy & Development, London;Lancaster Univ., Lancaster;Lancaster Univ., Lancaster

  • Venue:
  • interactions
  • Year:
  • 1997

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Abstract