Marketing information on the I-Way: data junkyard or information gold mine?

  • Authors:
  • P. K. Kannan;Ai-Mei Chang;Andrew B. Whinston

  • Affiliations:
  • Marketing, University of Maryland;Management at National Defense University, Washington, DC;Management Sciences and Information Systems, University of Texas, Austin

  • Venue:
  • Communications of the ACM
  • Year:
  • 1998

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Abstract