Interactive advertising: patterns of use and effectiveness

• Authors:

• Kirsten Risden;Mary Czerwinski;Stephanie Worley;Lynda Hamilton;Joe Kubiniec;Hunter Hoffman;Nancy Mickel;Elizabeth Loftus

• Affiliations:

• Microsoft, One Microsoft Way, Redmond, WA;Microsoft, One Microsoft Way, Redmond, WA;Microsoft, One Microsoft Way, Redmond, WA;Microsoft, One Microsoft Way, Redmond, WA;Microsoft, One Microsoft Way, Redmond, WA;Human Interface Technology Laboratory, University of Washington, Seattle, WA;Department of Psychology, University of Washington, Seattle, WA;Department of Psychology, University of Washington, Seattle, WA

• Venue:
• Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
• Year:
• 1998